Thank You Gary

So let me check if I have this straight... are you saying that for a person to make their way in a tightly competitive contracting field that they must send a clear signal to their OWN brain, their customers brain and make a DECISION that will REMOVE all DOUBT around what they are a stand for.. and that fence sitters are best to stay home?

This makes sense to me... As a user I see strengths in both the Microsoft/Intel and the Apple Platforms... but I can see your point that a contractor must make up their mind exactly what THEY see the ISSUE is that is hurting people (they wish to serve)... where most customers are trying hard to make their way in a highly uncertain time that we are now in... and for them to put themselves 100% behind that DECISION in terms of what ISSUE they want to be a SOLUTION for...

For example I LIKE the way you are looking at 'cost-of-ownership'. As you know 7th-Labyrinth is involved in a massive 'deployment' project that will cost (I won't name the firm) millions that I am sure they would rather have put into more customer centred solutions. The 'thinner' alternative.. the 'net computer' was promoted heavily in the 90's by IBM and Oracle but did not win out... although the google model has caused a shift back toward that... So it is important to pick the wave that will be there in 20 years time.

With that in mind allow me to ask you two questions if that's okay...

Q1 How important is it for a contractor to see the pain from a customers point of view... and the benefit their solution is as experienced from the customer point of view... in a quantifiable, verifiable, measurable way?

Q2 How important is it for a contractor to be DECIDED about the solution PROVIDER they chosse to INVEST their LOYALTY in? What happens if they don't?